Empowering diversity and inclusion in Atlas.
As businesses expand internationally, fostering an environment of diversity and inclusivity becomes essential for success in international marketing.
This blog is not meant to check a box.
We are not another company talking about feminism on women’s day just because we’ve hit this milestone of the communication calendar and must prove how involved we are in this. There are so many out there doing this. But that’s not Atlas.
We are writing this blog today because Atlas, as a women-owned business, is part of the cause and we do have legitimacy to speak today and do it from our experience and background.
Female leadership has always been at the core of Atlas, as it comes from two entrepreneurial women who joined forces five years ago to keep up with their ambition, dreams and stay true to their values when changing the status quo of the traditional business environment.
Looking back, we can say that, today, we are very proud of the milestones we’ve achieved, but what makes us even prouder is knowing that we can keep pushing forward.
We are a team of 14 operating under a fully remote model, with over 65% female representation.
The importance of diversity in International Marketing
For us, diversity is not merely a goal to achieve and cross out of the to-do list, but rather a driving force that has enriched every angle of our work at Atlas Marketing Studio. By bringing together individuals from different locations, with diverse perspectives, experiences, and skills, we have cultivated an inclusive company culture where creativity thrives, innovative ideas flourish and teamwork is our key to success. This diversity not only enhances our team dynamics but also fosters sustainability in our operations, allowing us to grow in an ever-changing landscape.
Our expertise in international marketing together with a solid network of trusted partners
Today, we are a team of 14 operating under a fully remote model, with over 65% female representation. Our commitment to diversity and inclusivity goes beyond our own operations since it’s very much reflected in how we work with global brands and business partners on an international scale. As a certified women-owned and 100% independent company, we’re committed to being trusted allies for global brands looking to implement locally relevant marketing campaigns anywhere in the world.
Our expertise in international marketing together with a solid network of trusted partners, allows us to serve as a single point of contact for brands seeking to expand into new markets, saving them time and headaches for not having to coordinate their plans with a pool of agencies for specific services or markets.
You are what you buy
Working with Atlas means contributing to a more diverse, inclusive, and sustainable business world. This ensures that every project we undertake has a positive impact on local communities worldwide.
We are aware of the considerable work that lies ahead, but this is just a small part of the efforts we make. Let’s keep working hard to make a positive impact worldwide!
