EU-funded programmes
Want EU-funding for promotion activities but not sure where to start with all the bureaucracy and complexity it brings?
Atlas will take care of it for you. From proposal drafting to submission, implementation of the activities and the reporting, to ensure full compliance to EU regulations and getting up to 80% of the investment back.
Focus on what you do best and we will do the same. This is how it should work, right?
Benefit from the exposure your agri-food organisation and products will get, implementing activities like:
- Online advertising.
- Social media content.
- Influencer collaborations.
- TV Ads or mentions during Prime Time shows.
- Participation in Trade shows.
- Showcookings.
REA (Research Executive Agency), the European body that controls, supervises and manages the promotion programmes for agri-food products, released €166M for the 2024 call.
There are 2 types of EU-funded programmes:
1.
Simple
1.
SimpleOne or more organisations from the same country submit the proposal (€87M).
2.
Multi
2.
MultiTwo or more organisations from different EU countries submit a joint proposal (€79M).
There are 3 topics that take almost half of the total funding, between SIMPLE and MULTI programmes:
Organic
Sustainable.
Fresh fruit and vegetables.
Would you like to get more in-depth information about what type of programme to go for or the topic you should choose?
with the team now.
Who is eligible?
Protected Designations of Origin (PDOs).
Protected Geographical Indications (PGIs).
Producer organisations or Associations of producer organisations recognised by a Member State.
Trade or inter-trade entities or agri-food sector bodies representatives of a sector.
The EU-funded programme timeline has two stages:
1.
Strategy and submission of the programme
1.
Strategy and submission of the programme- Finding the right partners for your organisation (“matchmaking”), if/when needed.
- Target market research and analysis to justify why they are the right ones for you.
- Coordination and collection of administrative documents.
- Support in eligibility check and obtaining PIC number (Participant Identification Code).
- Budget split and allocation among desired activities.
- KPI table (outputs and results) for all activities per target market.
- Development of general action plan for the duration of the programme.
- Design of KV and programme’s visual identity.
- Preparation of final proposal document on official template.
2.
Development, implementation of activities across countries and reporting
2.
Development, implementation of activities across countries and reporting- European partners coordination for MULTI programmes.
- Development of general action plan to ensure consistency and synergies across activities, markets and work packages.
- Project activity calendar creation per target country.
- Execution and implementation of promotional activities across markets.
- Inhouse staff for graphic design, website development, social media, influencer collaboration management, media buying, video editing, event management.
- Collaboration with local agencies and supervision of their work in target markets.
- Regular meetings and catch ups with Project Coordinator and local agencies.
- KPI monitoring to ensure they are reached, and often exceeded.
- Deliverable drafting by work package at the end of each year.
- Financial support upon request throughout the programme.
Atlas can help you on both of them.
What our clients say about Atlas:
“I cannot express how satisfied we are with the work Atlas does every day to make visible and give recognition to the Spanish poultry sector as a whole. Their professionalism and dedication have made the difference since the beginning of our collaboration.
The implementation of both European projects is impeccable, demonstrating an unbeatable ability to coordinate complex tasks and maintain continuous and precise communication.
I would especially highlight their ability to understand the needs of the Association and to proactively adapt to the changes we have required. Atlas’ commitment has been fundamental in these two years of work.
In short, I would recommend Atlas Marketing Studio to any company looking for exceptional results and a truly client-focused partnership. They have exceeded our expectations and we look forward to future projects together”.
-. Marta Lafarque
International Development Manager at Avianza.
01/4
“We would like to express our appreciation for the dedication and professionalism demonstrated by your team throughout the implementation of the EU grant for our multi-project focused on promoting European food in the countries of Central Europe.
Your commitment to the values of diversity and professionalism has been evident in the environment you have cultivated within your team. We have observed a purpose-built space that actively reduces unconscious biases, welcoming diversity, equity, and inclusion into both your team dynamics and the work you deliver. This approach has undoubtedly enriched the quality and creativity of the project undertaken. Your transparent and integrity-driven approach has brought humility to the table, and your team’s motivation to consistently deliver best-in-class performance has made the entire journey exciting and motivating for all involved parties.
In conclusion, we want to express our gratitude for your outstanding work and the positive impact it has had on the success of our project. We look forward to continuing our partnership and achieving even greater milestones together. Thank you for your dedication and the exceptional quality of work”.
-. Emilia Farkasova
Project Manager at PKS
02/4
“Atlas performed a very precise and detailed market analysis prior to the submission of the proposal. The analysis was very much aligned
with the objectives of the programme and my organisation.
It’s important to highlight how quick their team usually replies to requests or questions”.
-. Daniel de Miguel
International Director INTEROPC
03/4
“Our experience working with ATLAS has been very positive.
During the several years of INTEROVIC’s collaboration with ATLAS, they have helped us in the promotion of sheep and goat meat in international markets, mainly in Arab countries and Asia.
Their extensive experience in the preparation of EU-funded projects has been fundamental to the success of some of our initiatives, such as the Exclusive Lamb from EU programme. In addition, they have a network of professionals in each of the markets where we work, which has allowed both the interprofessional and the companies in the sector to establish commercial relations with professionals in the sector, such as importers and distributors, resulting in a considerable increase in our exports in the countries of destination.
We are very grateful for their continued collaboration, the ease with which we can develop projects with them, and we trust that this will continue to be the case in the future”.
-. Beatriz Casares
Marketing and Communication Director at INTEROVIC
04/4
EU-funded programmes
Want EU-funding for promotion activities but not sure where to start with all the bureaucracy and complexity it brings?
Atlas will take care of it for you. From proposal drafting to submission, implementation of the activities and the reporting, to ensure full compliance to EU regulations and getting up to 80% of the investment back.
Focus on what you do best and we will do the same. This is how it should work, right?
Benefit from the exposure your agri-food organisation and products will get, implementing activities like:
Online advertising.
Social media content.
Influencer collaborations.
TV Ads or mentions during
Prime Time shows.
Participation in Trade shows.
Showcookings.
REA (Research Executive Agency), the European body that controls, supervises and manages the promotion programmes for
agri-food products, released €166M for the 2024 call.
There are 2 types of EU-funded programmes:
1.
Simple
1.
Simple
One or more organisations from the same country submit the proposal (€87M).
2.
Multi
2.
Multi
Two or more organisations from different EU countries submit a joint proposal (€79M).
There are 3 topics that take almost half of the total funding, between SIMPLE and MULTI programmes:
Organic.
Sustainable.
Fresh fruit and vegetables.
Would you like to get more in-depth information about what type of programme to go for or the topic you should choose?
with the team now.
Who is eligible?
Protected Designations of Origin (PDOs).
Protected Geographical Indications (PGIs).
Producer organisations or Associations of producer organisations recognised by a Member State.
Trade or inter-trade entities or agri-food sector bodies representatives of a sector.
The EU-funded programme timeline has
two stages:
1.
Strategy and submission
of the programme
1.
Strategy and submission
of the programme
- Finding the right partners for your organisation (“matchmaking”), if/when needed.
- Target market research and analysis to justify why they are the right ones for you.
- Coordination and collection of administrative documents.
- Support in eligibility check and obtaining PIC number (Participant Identification Code).
- Budget split and allocation among desired activities.
- KPI table (outputs and results) for all activities per target market.
- Development of general action plan for the duration of the programme.
- Design of KV and programme’s visual identity.
- Preparation of final proposal document on official template.
2.
Development and implementation of
activities across countries and reporting
2.
Development and implementation of
activities across countries and reporting
- European partners coordination for MULTI programmes.
- Development of general action plan to ensure consistency and synergies across activities, markets and work packages.
- Project activity calendar creation per target country.
- Execution and implementation of promotional activities across markets.
- Inhouse staff for graphic design, website development, social media, influencer collaboration management, media buying, video editing, event management.
- Collaboration with local agencies and supervision of their work in target markets.
- Regular meetings and catch ups with Project Coordinator and local agencies.
- KPI monitoring to ensure they are reached, and often exceeded.
- Deliverable drafting by work package at the end of each year.
- Financial support upon request throughout the programme.
Atlas can help you on both of them.
What our clients say about Atlas:
“I cannot express how satisfied we are with the work Atlas does every day to make visible and give recognition to the Spanish poultry sector as a whole. Their professionalism and dedication have made the difference since the beginning of our collaboration.
The implementation of both European projects is impeccable, demonstrating an unbeatable ability to coordinate complex tasks and maintain continuous and precise communication.
I would especially highlight their ability to understand the needs of the Association and to proactively adapt to the changes we have required. Atlas’ commitment has been fundamental in these two years of work.
In short, I would recommend Atlas Marketing Studio to any company looking for exceptional results and a truly client-focused partnership. They have exceeded our expectations and we look forward to future projects together”.
-. Marta Lafarque
International Development Manager at Avianza.
“We would like to express our appreciation for the dedication and professionalism demonstrated by your team throughout the implementation of the EU grant for our multi-project focused on promoting European food in the countries of Central Europe.
Your commitment to the values of diversity and professionalism has been evident in the environment you have cultivated within your team. We have observed a purpose-built space that actively reduces unconscious biases, welcoming diversity, equity, and inclusion into both your team dynamics and the work you deliver. This approach has undoubtedly enriched the quality and creativity of the project undertaken. Your transparent and integrity-driven approach has brought humility to the table, and your team’s motivation to consistently deliver best-in-class performance has made the entire journey exciting and motivating for all involved parties.
In conclusion, we want to express our gratitude for your outstanding work and the positive impact it has had on the success of our project. We look forward to continuing our partnership and achieving even greater milestones together. Thank you for your dedication and the exceptional quality of work”.
-. Emilia Farkasova
Project Manager at PKS
“Atlas performed a very precise and detailed market analysis prior to the submission of the proposal. The analysis was very much aligned
with the objectives of the programme and my organisation.
It’s important to highlight how quick their team usually replies to requests or questions”.
-. Daniel de Miguel
International Director INTEROPC
“Our experience working with ATLAS has been very positive.
During the several years of INTEROVIC’s collaboration with ATLAS, they have helped us in the promotion of sheep and goat meat in international markets, mainly in Arab countries and Asia.
Their extensive experience in the preparation of EU-funded projects has been fundamental to the success of some of our initiatives, such as the Exclusive Lamb from EU programme. In addition, they have a network of professionals in each of the markets where we work, which has allowed both the interprofessional and the companies in the sector to establish commercial relations with professionals in the sector, such as importers and distributors, resulting in a considerable increase in our exports in the countries of destination.
We are very grateful for their continued collaboration, the ease with which we can develop projects with them, and we trust that this will continue to be the case in the future”.
-. Beatriz Casares
Marketing and Communication Director at INTEROVIC